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LOOP News 10 MAY 07: ZOOM, ZOOM, ZOOM!IT'S the car advert that you either love or hate, but the lyrics 'Zoom Zoom Zoom' certainly stick in your head. Car manufacturer Mazda hopes the excitement of zooming through the sky with Ultimate High at Kemble Airfield will help it market its latest range. Mazda UK PR director, Graeme Fudge, said they've chosen Ultimate High because it matches the excitement of the brand. "Flying an aerobatic aeroplane you spend so much time in three dimensions - climbing, descending, rolling, looping," he says, "It's just a huge amount of fun and that's what Mazda is all about, particularly our sports range, the MPS's, the MX-5 and the RX-8. They're all about having a huge amount of fun in your car." The car maker is keen to promote its 2007 range which includes the Mazda3 high power diesel with optional Aero pack, the new CX-7 and the new Mazda2, which was unveiled at Geneva earlier this year. The Aero pack includes a bigger spoiler, restyled wing-mirrors and lowered suspension. Mark Greenfield, managing director of Ultimate High, explained what the link with Mazda's Zoom-Zoom campaign means to him. "In many ways coming here and flying in an Extra 300 summarises the whole Zoom-Zoom ethos, it's the journey and the excitement of getting there, the thrill of the chase almost, and that's part of the reason why we think it's a very strong tie-up with Mazda." Ultimate High continues to expand the advanced flying it has on offer and has a growing list of military or ex-military fast jet pilots as instructors. W: www.ultimatehigh.co.uk |                      | ||||||
 Aeros with Alan – Opening your Personal Flight Envelope Learning aerobatics is a great motivational tool for improving your flying. |  Learn to fly So you want to learn to fly? What do you do? Take a look at our guide to get you airborne. | 
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